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The Ten Golden Rules to Accelerate Your Business During Economic Hardships

In the last few weeks we have all seen the media talk about the recession or the economic crisis in the states. It seems to be affecting all business and different countries and a lot of business owners are worried how it will impact their business. In turn the consumer buying power has for some businesses dropped. Consumers are more considerate when buying products and are very conservative mostly when it comes to each transaction considering twice before they pull out their wallet

With this challenge in the economy some business are being even more conservative with their daily operation while other businesses seek opportunity. The successful businesses are taking this opportunity to outsell their competitors. Business that are pulling out are being acquire for very cheap rates, employees who are being laid off are easily being cherry picked by competitors and products that have a low advertising budget have some competitors increasing their marketing budget. At the end of the day one mans meat is another mans poison!

There are really 10 golden rules to accelerating your business during this so-called recession!

o Be an aggressive seller
o Focus on your niche and highest converting products
o Increase your budget for marketing and increase customer contact with your marketing

o Make it easier and convenient for your prospect to buy your products
o Focus on the value of your product for your clients and the return on investment they will receive
o Up-sell your old customers
o Be cost efficient
o Acquire businesses that still have a good business model and a potential to succeed
o Improve your business model and work on its challenges
o Keep your top performers and transition out the under performers

Holiday Cards From Small Businesses – Why They Make Economic Sense

A seasonal greeting is your way of thanking your clientele for their business and a great way to stay in touch and encourage new business. You are forming lasting partnerships that take your business to another level, one of personal friendship. You may have heard the term, “social networking.” This is one form of networking that doesn’t have to cost a bunch of money but certainly can generate valuable rewards.

Here are 5 reasons why you should send business holiday cards this year:

1. Social Networking: Developing your client base is an important part of your business growth. By networking, you can expand your list of customers and secure loyalty from those you already do business with. By sending a holiday greeting card, you are keeping in touch and moving your business relationship to a more personal level. It also gives you a reason to reach out to those you may have not contacted in awhile. Keep your contact list current and this small expenditure will pay for itself and more in the years ahead.

2. Make it personal. You’ve seen the holiday cards with a company name imprinted on it and sent in an envelope with a pre-addressed label stuck on the front. This was a start, but go one better by personalizing your message. Do buy imprinted cards, as they are relatively inexpensive and do look professional, but add something in your handwriting to make it more valuable. Jot a short note and hand address the envelope. The recipient will feel they are special as you took the time to make their card personal.

3. Extra effort: Holiday wishes sent via email or voice mail are one thing, but sending a card through the mail that is opened and shared says your business associate or customer is special and that their business partnership is important. Be sensitive to religious differences when selecting your card or send a Thanksgiving or Happy New Years card instead. When you add custom imprinting and your own personalization, this form of advertising is money well spent.

4. Business is good: Show that your business is doing well and thriving. Send an impressive card. Greeting cards come in all sorts of designs with features like embossing and foil stamping. They are easy to order online and come with your return address imprinted on the envelope. Customers like to do business with companies they feel are successful. A nice card can look much more expensive then it actually is for a perceived value that speaks volumes when promoting your small business.

5. Thank You: A holiday card not only sends season’s greetings, but says Thank You for your business this past year. It also strengthens your business partnerships for the year ahead. Your customer and business associates are now extended family members! Like a family member, you may want to consider sending photo greeting cards with a picture of your office team family printed on it, especially if the majority of your business is conducted via phone or email. This is an opportunity build loyalty and trust with a minimal investment.

Holiday cards are not as expensive as you may think, especially when purchased in bulk. Select nice, high quality cards with personalized imprints and start or continue a tradition that will bring economic rewards to your small business for years to come.

Tips on Starting A Home Based Business

When I decided to start my own home business I was scared, confused, excited and overwhelmed! I had to take it slow and think of what I was trying to convey to my potential partners. After realizing that the main goal was to reach out to as many customers that I could I knew it was to be.

Setting my business goals was the first of many tasks. What do I really want to do? How much time do I want to invest? How much money do I want to make? Since I am a goal setting person this was not a challenge. But is something that I recommend first…set your goals. For so many people that have learned the hard way that setting goals will be hard. Do your homework on the interested business.

Many “newbies” do not realize that it is the promoting that is the goldmine. Not the great product or the service. As I, learned the hard way and many, many hours of trying to re-invent the wheel not counting the dollars. Market your product, get it out there, paint a picture, and make sure you are very clear and concise about your product. Do some marketing through forums, internet, emails or message boards. This will allow your potential partners to meet you and to buy products and services from you. Target your area. Getting people to know about your products and services is probably the hardest of the legwork and time. Building your home based business demands a lot of patience, work and time.

Keep in mind to treat your home based business as a business. There may be times when you want to slack off. You will be successful if you treat your business as a business and utilize the networking opportunities as they come.